Visit Florida
Visit Florida has been a long-standing client from campaign work, paid social, videography, and re-branding. In March of 2020 we took on their business for organic social, right at the brink of the pandemic. Given that no one was traveling, we had to strategize [very quickly] how to best go about the content calendars. Through industry research we found that nostalgia was a 2020 trend so we engaged our community through memories of past vacations as well as partaking in some relevant “quarantine trends.” My role: Strategy, trend forecasting & content creation.
Influencer Event:
To bring the Florida experience to life, we brought sunshine and some local flavor to Brooklyn’s Royal Palms ShuffleBoard Club. The event was a millennial paradise that transported guests from the grey streets of New York to the Sunshine State with shuffleboard, authentic Florida food and drinks, and only the most Insta-worthy photo ops. We gave millennial New Yorkers, influencers, and media outlets the opportunity to meet and mingle with 10 Florida destinations all with lots of love for Florida’s unique art, culture and culinary experiences, which resulted in 6.7M impressions from the event. My role: Event Coordination & Event Photography.
