Perfect Bar
Perfect Bar was launching two new flavors for summer and they needed social videos to be used for either organic or paid for their new flavor announcement. The hardest part of the project? Not eating the talent.
Two Flavors, One Box
For the first time ever, the brand was launching a dual-flavor box: Lemon & Cherry — just in time for summer. To play on the duality of the flavors, I art directed the social videos to showcase the flavors in an interesting way.
Color Block It
One of the requirements was to showcase people + the ingredients. The art direction focused on pops of color switching between the two contrasting colors and touches of monochromatic color.
Paid Social
For paid, we went the animation route. Each animation video featured designs depicted on the box to tie the in-store element to the social feed.
