LoveFL

LoveFL (formerly known as Share A Little Sunshine) is the in-state advocacy community owned by Visit Florida. While VF speaks to out of state travelers, LoveFL speaks to those who are lucky to live where everyone else vacations. While the LoveFL channels are primarily UGC-focused, I was in charge of capturing seasonal content through photography, video, and live broadcasts.

Bragging Season

You salt sidewalks? Oh, that’s too bad. We salt margaritas. During winter, the viral spread of Florida content and “brags” is a plenty. From Ugg boot memes to weather advisories (hint: it’s just sunshine)—we had the perfect platform to brag with. Each winter we created social content to show off to all those miserable northerners. Sure, ‘Florida Man’ might do some dumb things, but at least he’s warm.