Dave & Buster’s
My experience with Dave & Buster’s is multi-faceted. My role included: Art Director, Content Creator, Community Manager, and Content Strategist. I was also heavily involved in campaigns and in-store marketing. The content was definitely an exciting experience—but my real pride & joy? The Twitter personality I crafted (You’re going to want to scroll down & zoom in for a taste).
Social Content & Engagement
Brand Launch on Social
New brand? That can only mean one thing:
BIG DING ENERGY
When Dave & Buster’s was launching their new look in September 2020, we knew a social launch had to be more than just a post or two. So what did we do? We came up with a launch plan that generated 45% growth in one month. Yeah. It was pretty crazy.
In the days leading up to the official campaign launch, we created a series of activations to create mystery of the new brand. Coinciding with the traditional campaign launch, we began promoting ‘Dingfesto’ through Dave & Buster’s social media channels and launched an “Iconic Winning Moment” Twitter stunt to celebrate that everyone is a winner. This consisted of an all hands on deck day where we photoshopped Twitter users onto iconic wins in history (think Super Bowl Gatorade bath and Sally Field winning an Oscar).
45% community growth
44% lift in positive sentiment
215K organic engagements
To keep the momentum going,
We concepted and executed several surprise & delight opportunities, including a daily $1,000 game card giveaway and a Perfect Day Starter Pack delivered to our loyal fans and influencers with large followings. The giveaway generated 602% more engagements than Dave & Buster’s social channels the entire month prior. (Oh and yes, I did hand-pack 30 boxes).
